September 21, 2003

Michelob Ultra: an "Atkins Beer"?


Are we there yet: is this beer or near-beer?

At yesterday's party I tried the "low carbohydrate" beer Michelob Ultra: 2.6 grams carbs and 95 calories per 12 ounce bottle. I have to agree with a number of the critics, and with Monty Python: it's "...like sex in a canoe: fucking close to water." It's an interesting start though, I just hope someone comes out with a much tastier beer addressed to the same market signals.

Posted by Russell Whitaker at September 21, 2003 07:28 PM | TrackBack
Comments

The Monty Python quote is hysterical!!!!!

Posted by: Johnathan Pearce on September 22, 2003 09:35 AM

Very interesting Bob! I'm going to have to do some serious fieldwork on this.

Posted by: Russell Whitaker on September 23, 2003 10:16 PM
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